I design AI-powered experiences that help people spend money with confidence, from personal finance to travel planning.
I design AI-powered experiences that help people spend money with confidence, from personal finance to travel planning.
I design AI-powered experiences that help people spend money with confidence, from personal finance to travel planning.


With over 10 years of product design experience, I enjoy helping startups and brands craft engaging experiences, understand how people make significant purchasing decisions, and design the systems that guide them.
With over 10 years of product design experience, I enjoy helping startups and brands craft engaging experiences, understand how people make significant purchasing decisions, and design the systems that guide them.
With over 10 years of product design experience, I enjoy helping startups and brands craft engaging experiences, understand how people make significant purchasing decisions, and design the systems that guide them.
User Experience
User interface
research
AI platforms
Design systems
leadership
AI platforms
Design systems
leadership
User Experience
User interface
research
Design systems
leadership
AI platforms



Tools which I use on a daily basis.
Tools which I use on a daily basis.
Tools which I use on a daily basis.
Explore my work
Explore my work
Here are some examples of my work, showcasing hands-on design contributions and my leadership guiding teams.
Sully — Plan Your Dream Trip by Budget
An AI-first travel app that starts with what most platforms ignore: the user’s budget.
Concept design
Product strategy
UX/UI design
Brand strategy
Metric 1
100%
Metric 2
100%
View Project

Sully — Plan Your Dream Trip by Budget
An AI-first travel app that starts with what most platforms ignore: the user’s budget.
Concept design
Product strategy
UX/UI design
Brand strategy
Metric 1
100%
Metric 2
100%
Read Case Study
Sully — Plan Your Dream Trip by Budget
An AI-first travel app that starts with what most platforms ignore: the user’s budget.
Concept design
Product strategy
UX/UI design
Brand strategy
Metric 1
100%
Metric 2
100%
View Project

Sully — Plan Your Dream Trip by Budget
An AI-first travel app that starts with what most platforms ignore: the user’s budget.
Concept design
Product strategy
UX/UI design
Brand strategy
Metric 1
100%
Metric 2
100%
View Project
Copper Banking
Invest with Copper Banking
Curated-AI advised portfolios for kids and teens from the ground up.
UX/UI design
0 > 1 Product launch
Research
Product strategy
New investor accounts
450,000
Converted to banking accounts
87%
View Project

Copper Banking
Invest with Copper Banking
Curated-AI advised portfolios for kids and teens from the ground up.
UX/UI design
0 > 1 Product launch
Research
Product strategy
New investor accounts
450,000
Converted to banking accounts
87%
Read Case Study
Copper Banking
Invest with Copper Banking
Curated-AI advised portfolios for kids and teens from the ground up.
UX/UI design
0 > 1 Product launch
Research
Product strategy
New investor accounts
450,000
Converted to banking accounts
87%
View Project

Copper Banking
Invest with Copper Banking
Curated-AI advised portfolios for kids and teens from the ground up.
UX/UI design
0 > 1 Product launch
Research
Product strategy
New investor accounts
450,000
Converted to banking accounts
87%
View Project
Copper Banking
Copper savings goals
Our goal was to drive teen engagement through creating and tracking savings goals.
Research
User testing
UX/UI design
Goal completion rate
+85%
P2P transfers
+72%
View Project

Copper Banking
Copper savings goals
Our goal was to drive teen engagement through creating and tracking savings goals.
Research
User testing
UX/UI design
Goal completion rate
+85%
P2P transfers
+72%
Read Case Study
Copper Banking
Copper savings goals
Our goal was to drive teen engagement through creating and tracking savings goals.
Research
User testing
UX/UI design
Goal completion rate
+85%
P2P transfers
+72%
View Project

Copper Banking
Copper savings goals
Our goal was to drive teen engagement through creating and tracking savings goals.
Research
User testing
UX/UI design
Goal completion rate
+85%
P2P transfers
+72%
View Project
ezCater
ezManage navigation redesign
Improved navigation and scalability across ezManage, a system that allows businesses to manage their catering operations.
User Research
User Testing
UX/UI Design
Task completion rate
+95%
Time on task
-32%
View Project

ezCater
ezManage navigation redesign
Improved navigation and scalability across ezManage, a system that allows businesses to manage their catering operations.
User Research
User Testing
UX/UI Design
Task completion rate
+95%
Time on task
-32%
Read Case Study
ezCater
ezManage navigation redesign
Improved navigation and scalability across ezManage, a system that allows businesses to manage their catering operations.
User Research
User Testing
UX/UI Design
Task completion rate
+95%
Time on task
-32%
View Project

ezCater
ezManage navigation redesign
Improved navigation and scalability across ezManage, a system that allows businesses to manage their catering operations.
User Research
User Testing
UX/UI Design
Task completion rate
+95%
Time on task
-32%
View Project
ezCater
Increase order reviews
Relish is a recurring meal program for businesses. Our goal was to increase order reviews and provide information to our restaurant partners.
User Research
User Testing
UX/UI Design
Completion rate
+92%
Positive tags
+61%
View Project

ezCater
Increase order reviews
Relish is a recurring meal program for businesses. Our goal was to increase order reviews and provide information to our restaurant partners.
User Research
User Testing
UX/UI Design
Completion rate
+92%
Positive tags
+61%
Read Case Study
ezCater
Increase order reviews
Relish is a recurring meal program for businesses. Our goal was to increase order reviews and provide information to our restaurant partners.
User Research
User Testing
UX/UI Design
Completion rate
+92%
Positive tags
+61%
View Project

ezCater
Increase order reviews
Relish is a recurring meal program for businesses. Our goal was to increase order reviews and provide information to our restaurant partners.
User Research
User Testing
UX/UI Design
Completion rate
+92%
Positive tags
+61%
View Project
ezCater
Ingredients Design System
Leading the creation of ezCater’s first design system to empower teams and streamline delivery.
Design Leadership
UX/UI Design
User Testing
Adoption
100%
Reduction in delivery time
-48%
View Project

ezCater
Ingredients Design System
Leading the creation of ezCater’s first design system to empower teams and streamline delivery.
Design Leadership
UX/UI Design
User Testing
Adoption
100%
Reduction in delivery time
-48%
Read Case Study
ezCater
Ingredients Design System
Leading the creation of ezCater’s first design system to empower teams and streamline delivery.
Design Leadership
UX/UI Design
User Testing
Adoption
100%
Reduction in delivery time
-48%
View Project

ezCater
Ingredients Design System
Leading the creation of ezCater’s first design system to empower teams and streamline delivery.
Design Leadership
UX/UI Design
User Testing
Adoption
100%
Reduction in delivery time
-48%
View Project

Trusted by professionals
Read what my coworkers have to say about me.
"Shawn is a very talented designer and product thinker who is always striving to deliver the best experience possible for his customers. I hired Shawn as a Sr. Design Manager to lead our Corporate Solutions design team, but after a short time, I expanded his role to leading multiple domains of our product portfolio."

"Shawn is a very talented designer and product thinker who is always striving to deliver the best experience possible for his customers. I hired Shawn as a Sr. Design Manager to lead our Corporate Solutions design team, but after a short time, I expanded his role to leading multiple domains of our product portfolio."

"Shawn is a very talented designer and product thinker who is always striving to deliver the best experience possible for his customers. I hired Shawn as a Sr. Design Manager to lead our Corporate Solutions design team, but after a short time, I expanded his role to leading multiple domains of our product portfolio."

"Shawn is a very talented designer and product thinker who is always striving to deliver the best experience possible for his customers. I hired Shawn as a Sr. Design Manager to lead our Corporate Solutions design team, but after a short time, I expanded his role to leading multiple domains of our product portfolio."

Designing clarity for complex problems
Helping startups and brands to craft expressive and engaging solutions for their software needs.

Product Design
UX Research
Leadership
Design System
Designing clarity for complex problems
Helping startups and brands to craft expressive and engaging solutions for their software needs.

Product Design
Leadership
Design System
UX Research
Designing clarity for complex problems
Helping startups and brands to craft expressive and engaging solutions for their software needs.

Product Design
UX Research
Leadership
Design System
Years experience
10
Projects launched
91
Designers mentored
15
Industries served
10
Nicey Studio

Goran Babarogic
Framer Pro Expert & Product Designer









